Interwell win best Tradeshow Campaign at BMA Houston Awards
The Lantern Awards of Texas highlight top-quality creative and strategic business-to-business communications and are recognized as Houston’s most prestigious marketing and advertising awards for the B2B industry.
Interwell has been working with Fossil exhibits for over a year to create a consistent selling environment at tradeshows around the world and a recognizable meeting point for global clients.
Interwell and Fossil created an exhibition campaign that focused attention to the logo, slogan and technology, showcased the diversification of product offerings through the lifecycle of an oil well, and incorporated an advertising campaign that displayed the art, innovation and performance of the Interwell product line.
As a result of having a global presence at the tradeshows, Interwell has been able to connect at least one new customer to each show or event, recognized a 19-33% increase in website traffic following an event, and experienced significant increase in LinkedIn followers.